Notice of Brand Name Change

Nordeste, Inc. will change its brand name "NMN Situin" to
"INFINIXX" effective Wednesday, October 13, 2021.

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Background of Brand Renewal

Our company, Nordeste, has been sincerely committed to the healthy expansion of the market and the potential of NMN by submitting clinical data to the Ministry of Health, Labor and Welfare, thereby leading NMN to the non-medical category and paving the way for the formation of the
dietary supplement market.
In product development, we have adhered to the teachings of our founder of 290 years ago, consistently pursued the highest quality of raw materials, and faithfully continued to improve and market our products.

As we enter the era of 120 years of life, we have decided to change our brand name to "INFINIXX" to fulfill people's wish for rejuvenation.

NMN Sirtuin" will continue as a line of NMN products and
will continue to market and improve its supplements and serums, while striving to further broaden the product genre.

In addition, in order to allow more people to experience the "INFINIXX" service,
we will not only develop products but also new services and expand into global markets.
We will strive to improve our services and quality to make the culture of "rewinding biological age" a global standard. We will strive to improve our services and quality to make the culture of "rewinding biological age" a global standard. 

INFINIXX BRAND SLOGAN

"Proposing a new way of life and creating a future beyond our imagination."

We hope that the future we choose to live in the 21st century will be vibrantly beautiful and free from the concept of age.
That is our wish at INFINIXX.
What if the world were free of the barrier of time?
There would surely be an infinite world where we could try anything with ease. 

Creating new common sense with advanced science that is friendly to all things in the forest.
Solving issues of health and beauty to maximize the value of life.
In our 290-year history since our founding, we have seriously faced such seemingly impossible challenges. 

We want to create a society where everyone, no matter how old they are, can shine freely.
In an age when everyone can reach out to the world like a dream. 

As a pioneer in creating the common sense of the future, INFINIXX will provide new true value backed by scientific knowledge
and support people to live a supple and beautiful life by being close to each and every one of them. 

ORIGIN OF THE "INFINIXX" LOGO

無限大を意味する「∞」マーク。
そして、NMNは遺伝子科学の進化と密接な関係を持つことから「DNA(遺伝子) の二重螺旋」をモチーフとし、
<色褪せず夢を追いかける人生><幸運><希望>を表象する虹色に彩ったロゴには、
伸びやかに歳を重ね、いくつになっても可能性を無限に広げて欲しいという願いが込められています。 
また、古来より慶事に用いられ<人と人とを結ぶ>意味をもち、日本らしさの象徴でもある「水引」を模した形には“JAPAN PRIDE”の意味が、
「メビウスの輪」様の、表裏の区別がない連続面の形状には、“お客様との繋がりを大切にし、真の心で寄り添いたい”という想いが表現されています。 

INFINIXX OATH

We are serious about back aging based on biological and medical findings and
provide solutions to achieve biological age (epigenetic age)* minus 20 years of actual age by 2030. 

*Epigenetic Aging Clock = age that can be calculated from biochemical tests that measure age based on DNA methylation levels, recently considered one of the leading indicators of aging.

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We, Nordeste, with our new brand name and renewed spirit,
will strive to improve our service and quality to meet your expectations.
We are also planning new product launches and campaigns.
We look forward to your continued patronage.

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Nordeste Corporation
Tomotaka Abe, President

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Inquiry about this matter

Contact us through our website:
https://www.infinixx-shop.jp/support

Business hours: 10:00-17:00 weekdays (except Saturdays, Sundays, national holidays, year-end and New Year holidays, and summer vacation)

*We will reply in order after receiving your inquiry. Please note that it may take some time depending on holidays and the nature of your inquiry. Please understand that it may take some time depending on the content of the inquiry.
Inquiries received on holidays will be answered on the next business day or later.

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