Cultivate youth and refine lifeCultivate youth and refine lifeAbe Yoando Company Logo

About Us

  • Company Name

    Abe Yoando Pharmaceuticals Co.

  • Location

    Head Office / Showroom]
    YAK Kitasenju Building, 1-5-4 Yanagihara, Adachi-ku, Tokyo120-0022, Japan
    ☎︎03-6806-2614

    Sekihara Office]
    3-5-8 Sekihara, Adachi-ku, Tokyo123-0852, Japan
    ☎︎03-3849-4654

    Marunouchi Office]
    3-2-3 Marunouchi, Chiyoda-ku, Tokyo100-0005, Japan
    Marunouchi Nijubashi Building 2F
    ☎︎03-6822-8855

  • establishment (of a business, etc.)

    1731年

  • Corporate Website

    https://corp.abeyoando.co.jp/

  • Establishment

    December 1984

  • capital stock

    10 million yen

  • Tomotaka Abe, Representative Director

    Representative Director (10th generation of the Abe family)

    Tomotaka Abe

    Born in Tokyo, Japan in 1985.
    Born to a father who is the current chairman of the board and a Brazilian mother who is a pharmacist, she studied at Tokyo Zokei University's Department of Sustainable Design. From an early age, he was exposed to health care culture such as Chinese herbal medicine and South American medical herbs, and from his teenage years, he was involved in the family business of wholesaling health foods and ingredients. He has traveled to North America, South America, East Asia, the Middle East, and Europe in search of the highest quality raw materials, and has developed a business network with producers and trading companies on all five continents. He is passionate about providing uncompromising products to his clients. His favorite saying is "Sanpo-yoshi".

  • Director Hidetaka Ochiai

    board member

    Hidetaka Ochiai

    Born in Tokyo, 1955.
    Certified Public Accountant. Director of Sanpo-yoshi Management Strategy Institute Co. After graduating from the School of Commerce at Waseda University, he joined a major auditing firm. He has been involved in due diligence, mergers and acquisitions for former state-run companies, major securities firms, and major venture capital firms. He has extensive experience in public listing guidance, stock price appraisals, and corporate restructuring. Currently, he is breaking new ground in "Evolutionary Strategy Theory," which integrates various management strategy theories based on "Sanpo-Zen-no-Management," and lectures throughout Japan on what is truly necessary in management practice. While lecturing on "Evolutionary Strategy Theory" at the Ministry of Foreign Affairs and Mitsubishi Research Institute, as well as in China, Russia, and other countries around the world at the request of their governments, he also publishes the main points of his lectures on his website.
    ‍http://shinsenken.jp/

  • Special Advisor Hiroshi Abe

    ブランド最高責任者 兼
    特別顧問

    Hiroshi Abe

    Born in Tokyo, 1975.
    Majored in industrial design at Chiba University Graduate School. After completing his master's degree, he joined an advertising production company. As an art director, he was involved in product design and sales promotion planning and production for major agencies and manufacturers. He then joined the discount store "Don Quijote", where for 17 years he was in charge of the construction and DX projects of large-scale systems, including the core system, network infrastructure, cash registers, customer applications, EC systems, and overseas office systems, as the system supervisor of the company and the president of the IT marketing subsidiary. He has been in charge of the construction of large-scale systems and DX projects, including core systems, network infrastructure, cash registers, customer applications, e-commerce systems, and systems for overseas offices.
    Currently, as president of Haruniko Corporation, he provides strategic consulting for corporate branding, creative and UX, and systems and DX.
    https://www.haruniko.co.jp

  • Special Advisor Yoshio Kimura

    special advisor

    Yoshio Kimura

    Born in Kagawa Prefecture in 1948.
    Former Vice Minister of Health, Labor and Welfare. Former Special Assistant to the Secretary General of the Liberal Democratic Party. He has been a member of the Diet for 30 years. Currently, he serves as a special advisor to the LDP Special Committee on Foreign Workers and promotes "social security that leads to peace of mind" as an expert on social security. He is active in promoting the ideal of an all-participating society where everyone can play an active role in their own way, whether they are men or women, elderly or young, or have disabilities or intractable diseases.
    https://kimuyoshi.net/

  • Special Advisor Yoshiaki Nakamura

    special advisor

    千本倖生

    1942年奈良県生まれ
    日本電信電話公社(現在のNTT)を経て、DDI(第二電電、現KDDI)を稲盛和夫氏と共同創業した。その後慶應義塾大学教授に転じ、イー・アクセス株式会社、続いてイー・モバイル(現Y!モバイル)を創業し、両社の代表取締役社長、会長を務めた後、同社取締役名誉会長を務めた後退任。同年4月に株式会社レノバ社外取締役に就任し、2015年8月より代表取締役会長に就任。2017年9月に公益財団法人千本財団を設立、代表理事を務める。
    https://semmoto.or.jp/

  • member organization

    • Tokyo Chamber of Commerce and Industry
    • Nishi-Arai Corporation Association
    • THE JAPAN SOCIETY OF INTEGRATIVE MEDICINE, A NON-PROFIT ORGANIZATION
    • Japan Propolis Council
    • Tekijuku memorial service

Corporate Philosophy

Jin "
"Jin," meaning "consideration and compassion" has been our philosophy since ancient times.
Jin" is especially famous in a passage from the book "Yosei-kun" by Kaibara Masuken, a scholar of the Edo period (1603-1868), which explains its meaning as follows:

The meaning of the phrase is explained as follows: "The principle is to have a heart of benevolence and love, and to save others as one's aspiration. Do not put your own interests first."
This is our pledge to work with a
"benevolent" heart, wishing for the continued health, beauty, and prosperity of our customers.

guidelines for action

True (the state I should be in): honest, humble, diligent
Good (the state I should be towards others): cooperation, reflection, gratitude
Beauty (how true and good are expressed): comfort, humor, inspiration

True ( the state I should be in)
: honest, humble, diligent

Good ( the state I should be toward others)
: cooperation, reflection, gratitude

Beauty
(how to express the true and the good)
: comfort, humor, inspiration

Social Contribution Activities

Environmental Initiatives

Reforestation activities in Brazilian apiaries
Development of environmentally friendly products

Coexistence with protected animals

Encouraging the keeping of shelter dogs and cats
Assistance to Alma General Incorporated
Creating an animal-friendly office

History

1731 (Kyoho 16th year)

Abe Yoan Teiichi (the first generation) becomes the Matsudaira family's official physician for preparing and prescribing Chinese herbal medicines.

Year 1755 (5th year of the Horeki era)

Abe Yoan Sadakata (2nd generation) is appointed as the head physician by the Matsudaira family.

1856 (the 3rd year of the Ansei Era) (3rd year of Ansei era)

Abe Yoan Teiichi (V) joins Tekijuku, a school run by Ogata Koan, together with Fukuzawa Yukichi and others to study Dutch studies.

1874 (1874)

After the upheaval at the end of the Edo period, Minoru Abe (6th generation) started a pharmacist business in Tokyo.

December 1984 (1984)

Kazushige Abe (IX) establishes Nordeste Ltd. and begins selling supplements.

March 1985 (1985)

Began selling Brazilian propolis products.

July 1996 (1996)

Joined the Tokyo Chamber of Commerce and Industry.

December 1996 (1996)

Joined Nishi-Arai Corporation Association.

October 1999 (1999)

Joined Japan Propolis Council.

October 2003 (2003)

JOINED THE JAPAN SOCIETY OF INTEGRATIVE MEDICINE, A NON-PROFIT ORGANIZATION.

July 2014 (2014)

STARTED CONTRACT DEVELOPMENT AND MANUFACTURING (OEM) OF HEALTH FOOD PRODUCTS.

January 2017 (2017)

STARTED CONTRACT DEVELOPMENT AND MANUFACTURING (OEM) OF COSMETICS.

October 2017 (2017)

Tomotaka Abe (10th) is appointed as Representative Director.

February 2019 (Year 2019)

BEGAN SELLING NMN SUPPLEMENTS.

October 2020 (2020)

BEGINS SALES OF NMN COSMETICS.

December 2020 (2020)

Company name changed to Nordeste Inc.

April 2021 (2021)

Exhibited at Beauty World Japan 2021

October 2021 (2021)

RENEWED THE BRAND NAME "INFINIXX".

May 2022 (2022)

Exhibited at Beauty World Japan 2022

June 2022 (2022)

Liposome cosmetics are launched.

July 2022 (2022)

Started joint research with the University of Tokushima

August 2022 (2022)

Head office relocated (Senju office)

September 2022 (2022)

Started joint research with the University of Shizuoka

September 2022 (2022)

Comprehensive nutritional supplement containing NMN exclusively for pet dogs and cats "agene®︎" is launched.

September 2022 (2022)

Participated in the 5th China International Import Expo 2022

December 2022 (2022)

Started joint research with Tottori University.

May 2023 (2023)

Exhibited at Beauty World Japan

May 2023 (2023)

Company name changed to Abe Yoando Pharmaceutical Co.